You may feel more comfortable starting with offline or low-tech marketing. That's OK. The important thing is to qualify quicker.
Jay Conrad Levinson is the master at low-cost, inventive marketing you can use to get quick results from your marketing dollar.
I recommend all of his books but you can start with this one:
You will be surprised how much success you can have by consistently applying the knowledge you can easily find here or his other books at your local library.
Another good idea is business luncheons. There are breakfast/lunch business clubs in every city and town in North America. These can turn into literal goldmines.
Roadside signs alos work well in areas where commuters are stuck and can see your sign offering a way out of their misery. You should pay a kid to hang them up for you, and check to see that the city has not taken them down every so often. But it is a surprisingly effective way to make an impact.
If you travel in rush hour traffic and have a nice car, decals with your website can also generate some high-quality leads for you. More and more people are using this method because it is low-cost and it works!
Other ideas:
Magazine advertising – Robb Report. Magazine hang around for months, so you get a steady trickle.
Radio Ads on business program my also be something to look into.
